23 April 2011

Para-sailing vs. Bus Charter business

One of my friend went to a Para-sailing company on Green Island recently. She works as a sell man to promo Para-sailing product to the Chinese tourists. Then she is seeking some advice from me to enhance her sales performance and also the marketing strategy.

During the conversation, I try to get some idea about the basic information of Para-sailing business. Para-sailing has maxim daily capacity of 84 which made up by 12 per hour times 6. Let's assume they have half capacity sold on every day, operated 300 days a year and 100 AUD per head income. Their revenue will reach 1,260k. That is a very good result for that small company.

All their assets include a 10 person size boat, 2 or 3 para-sail and a permit. Comparing bus charter business, we need 5 buses fleet to generate such revenue. They are far more efficient.

Look into the para-sailing company's assets, the most valuable item is the permission. If you can have a permission, the para-sailing will be a good business for the family investor.

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